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Latonya Rackley
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What is Social Media Marketing?

The key with social media is a bit like your holidays vs. work days. A nice balance can make a world of difference. Too much will keep you hiding behind a computer how to buy instagram followers for free and too little – well chances are you won’t know what you are missing out on! As a marketer, I find this topic overwhelms and confuses many business owners. Quite frankly, even in the marketing world – the jury is still out on the trends. But rest assured – social media is not going away. As our children grow up and take over corporate North America, the names of the tools may change, but the overall usage will only become more and more in use.

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Social Media Business Strategy

Strategic initiatives are formed at the brand or business function and are channel related but also somewhat channel agnostic. For example, a brand may look at how it approaches how to buy followers for instagram content or customer service or engagement with customers and determine what strategy they should pursue to evolve these functions into something that aligns with the way customers or other stakeholders expect to interact with the brand. Instead of a “Twitter strategy”, or “Facebook strategy” for example, brands must look at strategies against things like crisis, communications, marketing, customer service, product development, and form strategies for how they make these activities more connected.

Quit Trying to DO Social Media and Focus on Your Business!

So how do you stop this trajectory? The answer is pretty simple. QUIT trying to DO social media. Quit worrying about being first to tweet a post, first to wake up in the where to buy real instagram followers morning and post a cat photo to Facebook. Instead get in your office, roll up your sleeves and do the hard work that needs done. If you are a marketing leader reporting to a business owner or executive(s) in a larger organization, do not focus results on your updated and pretty social profile or your “hope to go viral” Vine video. It is YOUR responsibility to educate your stakeholders on the fact this is a journey, not a destination. You must help educate them, change their mindset over time and let them know there is no quick fix band-aid called social media that is going to save the broken parts of the business.